Case studies

We analyze trends in telecommunications, customer acquisition and loyalty strategies, churn management and retention, as well as new demands in digital services, telephony, and value-added solutions.

We also study digital user behavior and conduct consumer technology evaluations for the sector’s leading groups and operators, such as Más Orange (Orange, Euskaltel, MásMóvil, Yoigo), Telefónica, and Vodafone, as well as other leading companies such as Oracle, Indra, IBM, and Panda Security.

We conduct user loyalty studies, analyze digital banking trends, capture strategies, develop new financial solutions, improve customer experience, and promote referrals. We also conduct studies on penetration rates, market sizing, brand perception, and financial customer segmentation.

We have worked with institutions such as Banca March, BBVA, CajaSur, Inversis Banco, Kutxabank, Laboral Kutxa, MoraBanc, Pibank, Sabadell, Santander, and Self Bank, among others.

We conduct customer satisfaction studies, customer engagement drivers, market demands, churn analysis, and remarketing strategies. We also research perceptions of renewable energy and sustainability, the energy transition, and new market opportunities. We evaluate the impact of energy policies, analyze trends in energy consumption, and conduct reputation studies for brands in the sector.

Our clients include companies such as Acciona, EDP Energía, Endesa, Galp Energía, Iberdrola, Moeve, Nortegas, Petronor, REE, Repsol, Total Energies or Zelestra.

We conduct customer satisfaction studies, brand image and positioning, co-innovation, pricing strategies, distribution and broker analysis, identification of new market opportunities, analysis of policyholder behavior, product evaluation, and research on trends in the insurance industry.

Our notable clients include AXA, Caser Seguros, Kutxabank Seguros, Mapfre, Mutua Universal, Ocaso, RGA Rural Grupo Asegurador, Santalucía Seguros, Seguros Bilbao or Seguros Lagun Aro.

We carry out, among other services, consumer habits studies, market analysis, evaluation of new product potential, customer segmentation and buyer personas, distribution strategy analysis, route-to-market analysis, commercial offering configuration, category analysis, customer journey analysis, positioning, and brand image.

We have worked with brands such as Angulas Aguinaga, Aramark, Bodegas Franco Españolas, Burger King, Cafés Baqué, Casa Tarradellas, Central Lechera Asturiana, Coca-Cola, DOCA Rioja, ElPozo, Entrecanales Domecq e Hijos, Estrella Galicia, Freixenet, Gillette, Grupo Calidad Pascual, Henkel, Ice Cream Factory Comaker, Conservas Isabel, Juver Alimentación, Kaiku, KFC, La Sirena, Mahou-San Miguel, McDonald’s, Pizza Hut, Puleva, Reckitt, Rianxeira or Vega Sicilia.

Supply analysis, digital media, brand image, new publishing products, grid testing, subscription potential, reader and audience segmentation, buyer personas, reader and viewer acquisition, media impact, content consumption trends, and the effectiveness of communication strategies.

Our main clients include Vocento (El Correo, ABC, XL Semanal, Mujer Hoy, Diario Vasco, El Norte de Castilla, La Verdad, etc.), Prisa (AS, Cinco Días, Rolling Stone, etc.), Unidad Editorial (El Mundo), Prensa Ibérica (El Periódico), and Eitb (ETB, eitb.eus, Makusi, Primeran, Orain, etc.).

We conduct mobility habits studies, analyze low-emission zones, assess traveler satisfaction, infrastructure impact, and evaluate logistics services. We also carry out new service trials and e-commerce analyses.

We have worked with ADIF, ALSA, Bergé, Binter, Bizkaia Transport Consortium, Bizkaibus, Community of Madrid Transport Consortium, Correos, DHL, Euskotren, Erdhart Group, Iberia, Metro Bilbao, Metro de Madrid, NACEX, RENFE, Seur or Uniport Port of Bilbao.

We develop image and social impact studies, member and volunteer analysis, innovative recruitment strategies, brand reputation assessment, awareness campaign evaluation, and analysis of the image and credibility of non-profit organizations.

Our client organizations include Anesvad, Association Against Cancer, BBK Fundazioa, Cáritas, Mapfre Foundation, ONCE Foundation, Doctors of the World, NGO Platform for Social Action, Save the Children, as well as various local dioceses and bishoprics.

We analyze purchasing trends, consumer behavior, the impact of promotional strategies, and in-store experience. We also evaluate new openings, analyze customer experience, identify potential for attracting new targets, and analyze offerings and categories.

Our clients include Carrefour, Cortefiel, Chiruca, El Corte Inglés (Supercor), Fnac, Forum Sport, Grupo Eroski, Ikea, Inside, Leroy Merlin, Loewe, Makro, Marks & Spencer or Merkal Calzados, as well as various shopping centers.

We conduct patient satisfaction studies, brand positioning, strategic analysis for customer acquisition in private healthcare, pricing, testing of new services, healthcare consumption habits, and health care. We also analyze healthcare trends, evaluate the impact of healthcare campaigns, and conduct market research on pharmaceutical products.

Companies that have trusted us include IMQ, Navarra Institute of Public Health, Johnson & Johnson, Cinfa, Svenson, Juaneda, Laboratorios Merz, Medical Óptica, Mutua Universal, Mutualia, the Basque Health Service – Osakidetza, Quirón Salud, Sanitas or Vithas.

We conduct brand perception and reputation studies, industry studies, advertising campaign effectiveness analysis, cross-media impact assessment, and communication trend analysis.

Our clients include McCann Worldgroup, BBDO Worldwide, Boston Consulting Group, Deloitte, Futurebrand, Gestión de Medios, Inkolan or PKF Attest.

We conduct studies on cultural consumption habits, the potential of cultural offerings, buyer persona analysis, market trends, and new opportunities.

We also conduct research on audience experience, audience analysis, and the impact and evaluation of communication events for organizations such as Artium, Azkuna Zentroa, BEC, Kursaal Center, Cirque du Soleil, Guggenheim Museum Bilbao, Euskalduna Palace, EMI Music or Stage Entertainment, among others.

We analyze fan engagement, sponsorship impact, audience measurement, and audience experience evaluation.

We also conduct loyalty and branding studies for sports clubs and events for clients such as Athletic Club de Bilbao, Baskonia, Bilbao Basket, Euskaltel – Euskadi Cycling Foundation or Orbea, among others.

We conduct studies on brand perception and reputation, employability and graduates, student recruitment, perceived quality of undergraduate, master’s, and doctoral programs, academic program evaluation, and trends in digital education.

In this area, we have worked with institutions such as CEU San Pablo University, University of Deusto, University of Extremadura, Mondragon University, University of Navarra, University of the Basque Country, Pablo Olavide University of Seville, Polytechnic University of Madrid and other educational institutions.

We conduct market research on household appliances and industrial materials, analyze technological trends, survey customer satisfaction, develop products, explore new market opportunities, analyze market penetration and share, and analyze the potential for new services and brand image.

We have worked with companies such as Fagor Automation, ZF Group, Candy, Hoover, LG Electronics, Roca, Rothenberger, Saunier Duval Vaillant, Securitas Direct, Teka Industrial or Tesa.

We conduct sociological and citizen perception studies, analyze public policy impact, analyze citizen participation, and evaluate public services.

Throughout our experience, we have worked with city councils (Bilbao, Madrid, Vitoria-Gasteiz, Pamplona, ​​Malaga, etc.), provincial councils (Bizkaia, Álava), regional governments (Basque Government, Community of Madrid, Government of Navarre, Government of Cantabria, Regional Government of Andalusia, Generalitat de Catalunya, Government of La Rioja, Generalitat Valenciana, Government of the Canary Islands), and government agencies (Ministry of Culture, Ministry of Finance, Ministry of Health, Ministry of Agriculture, Fisheries, and Food, Ministry of Science, Innovation, and Universities). We have also worked with other organizations such as Icex, Injuve, Red.es, Turespaña, Fecyt, Institute of Fiscal Studies, Eustat or Spri.

We also conduct sector impact studies, analyze association perceptions, study trends among professional groups, consumer habits, and market trends, as well as evaluate the impact of communication campaigns.

We work with organizations such as Aecoc, Azti-Tecnalia, Hazi, and the Basque Country Food Cluster, as well as various interprofessional associations such as Interporc, Interovic, Asici, Almendrave, Inlac, Interaceituna, and the Spanish Olive Oil Interprofessional. We also collaborate with business organizations such as Confebask, Adegi, and several Chambers of Commerce.