Get to know us
Since 1985, we have offered our clients market research and advanced data analytics for strategic decision-making.
We analyze data—the client’s internal data, the external data we gather from multiple sources, and the insights we generate through our studies—to offer a more comprehensive view when addressing business needs and concerns. Our extensive experience in different sectors of economic activity gives us a rich analytical capacity and perspective.
We are committed to applying an ad hoc work philosophy to each of our projects: we evaluate the specific objectives and characteristics of each project and select the methodology and technique that best suits each case. We combine advanced qualitative and quantitative methodologies with innovative technologies such as data analytics and artificial intelligence.
We help organizations anticipate trends, improve their strategies, and adapt to market changes in constantly uncertain environments.
Some figures
Years
+40
More than 40 years collecting and analyzing data and providing solutions based on it.
Studies
+10.5K
More than 10,500 studies conducted; Extensive experience tackling projects of varying complexity, sectors, and methodological scope, both nationally and internationally.
Interviews
+150K
More than 150,000 interviews per year conducted using our proprietary multi-technique survey platform, Ikerfel Survey, ensuring the highest standards of quality, accuracy, and adaptability in data collection.
Focus groups and open in-depth interviews
+100/300
More than 100 focus groups and 300 open, in-depth interviews, moderated and analyzed each year by our research technicians.
Clients
+350
More than 350 clients have placed their trust in us.
Satisfaction and Fidelity
9,1/92%
Our best figures: 9.1 is the average rating we have been given regarding satisfaction with our services; 92% confirm this with their fidelity.
History
In this section, we have selected some representative studies and key moments that reflect the evolution of our company and society during this time. From pioneering research to trend-setting projects, each solution tells a part of our story and shows how we have helped to better understand the market, society, and consumer behavior.
1985—2025
Years
- Creation of Ikerfel, Market and Opinion Research.
- Research on the initial attitudes adopted by the Spanish public toward a private television project. CANAL 10
- Launch of the Ikerfel Survey, CATI's own telephone fieldwork platform.
- Research on the graphic development of the Iberdrola brand: logo, symbol, and claim. IBERDROLA
- Social attitudes and potential regarding the Guggenheim Museum project GOBIERNO VASCO
- New market niches in the field of marketing milk, milkshakes, and modified milks. TETRA PAK
- The potential and uses of the underground in Bilbao. CONSORCIO DE TRANSPORTES DE BIZKAIA
- Baseline study on pizza consumption in the Spanish market. PIZZA HUT
- Opening of Ikerfel Madrid.
- Consumption habits of Basque agri-food products and the Eusko Label quality seal. GOBIERNO VASCO
- Design, image, and positioning guidelines for the store of the future: Tienda 2000. CORTEFIEL
- Analysis of Movistar's new graphic image. TELEFÓNICA
- Content and usability analysis of the www.iberia.com website. IBERIA
- Content, design, and usability analysis of the www.repsol-ypf.com portal. REPSOL
- Naming and usability test of the Terra Networks portal: analysis of different alternatives. TELEFÓNICA
- Studio test of regional newspaper renewal plan. VOCENTO
- Cable TV study. Imagenio Project. TELEFÓNICA
- The potential of British products in Spain. MARKS & SPENCER
- Study on the image and positioning of wine brands in the national market. BODEGAS TORRES
- Ikerfel joins I+A, Insights + Analytics Spain
- Product test: new energy drink. CADBURY SCHWEPPES
- Customer segmentation and satisfaction study. SANITAS
- Study on commercial products associated with Operación Triunfo. RTVE
- Development of the Ikerfel Survey and incorporation of the CAWI platform specifically for online fieldwork.
- Campaign post-test and product image for La Gula del Norte. ANGULAS AGUINAGA
- Habits and uses, reasons for choosing, and needs related to shipping packages and documentation. SEUR
- Brand image and positioning study. CASER SEGUROS
- Study of the commercial offering of products, services, and rates. AMENA
- Study of the faucet market in Spain. Analysis of brand positioning. ROCA
- Information system for quality and satisfaction management. METRO BILBAO
- Characterization and online purchasing profiles for food products. EROSKI
- Product test and comparison of cola soft drinks. MERCADONA
- Strategic evaluation of promotions to optimize consumer impact. PHILIP MORRIS
- Analysis of the potential effectiveness and persuasiveness of the brand claim. UNILEVER BESTFOODS
- International Brand Image Tracking. NH HOTELES
- Image, positioning, and customer satisfaction study. MUTUA MADRILEÑA
- Product test: characterization and potential of new investment products. AXA
- Study on the reasons for abandoning the printed version of the newspaper. ABC
- Continuous evaluation of service quality and customer experience. ORANGE
- Image and positioning study of white goods. LG
- Barometer of confidence in Spanish companies. FUTUREBRAND & IKERFEL
- Image and positioning of the new Dodge Journey. Clustering to guide communication. DAIMLER CHRYSLER
- Post-test of the nougat communication campaign. DELAVIUDA
- Launch plan and positioning alternatives for Schuss Cítricos. COCA-COLA
- Tracking of Isabel brand and product parameters. CONSERVAS GARAVILLA
- Product test: evaluation of Whopper meat alternatives. BURGER KING
- Visitor characterization of different stores. IKEA
- Santander Employee Pulse: measurement of climate and engagement. SANTANDER
- Price sensitivity in mobile phone rates. VODAFONE
- Product/concept test: new menu offerings. STARBUCKS ESPAÑA
- Image and positioning study of premium wines in Spain. VEGA SICILIA
- Study on the assessment of the perception of personal security on the Internet. METRO DE MADRID
- Studies to define citizen expectations for the development of service charters. AYUNTAMIENTO DE BILBAO
- Analysis of the shopping experience in sports stores. FORUM SPORT
- Product and concept evaluation: analysis of service bundling and offering optimization. CORREOS
- Study on current and potential viewers of the musical "The Lion King." STAGE ENTERTAINMENT ESPAÑA
- Brand Pulse: brand perception, reputation, and strategic positioning. ACCIONA
- Study on the needs and demands of the cooperative segment. LABORAL KUTXA
- Assessment of the impact of sponsorship in cycling: impact, brand value, and connection with the public. EUSKALTEL
- Tracking of Listerine and Oraldine prescriptions. JOHNSON & JOHNSON
- Characterization of plant-based beverage consumers. GRUPO CALIDAD PASCUAL
- Spaniards and savings: expectations for retirement. BBVA PENSIONES
- Image study and brand integration. KUTXABANK
- Capsule coffee system: product test. CAFÉ BAQUÉ
- Continuous monitoring of service quality and customer satisfaction. RGA SEGUROS
- Quality tracking and evaluation of the closed claims management process. BBVA SEGUROS
- Creation of the Advanced Analytics, Big Data, and Business Intelligence department.
- Comprehensive analysis of the customer experience and areas for service improvement. BANCO SABADELL
- Evaluation study on awareness campaigns against violence against women. MINISTERIO DE SANIDAD
- Customer satisfaction and understanding of expectations. IMQ
- Research on the level of quality and satisfaction at PortAventura. DELOITTE
- Monitoring and analysis of the evolution of brand health and its positioning. VITHAS
- Perceptions about child poverty. SAVE THE CHILDREN
- Product test: Estrella Galicia. CORPORACIÓN HIJOS DE RIVERA
- Continuous monitoring of the brand image and strategic analysis of its positioning. GALP
- Habits, attitudes, and demands of the adult population. SANTALUCIA
- Customer quality and satisfaction measurement study. RENFE
- Brand analysis and campaign pre-test. BMW IBÉRICA
- DUCIT, First Observatory of Spanish Drivers. RACE
- The cholesterol-reducing market: Benecol's image. KAIKU
- Accessibility to radiotherapy treatments. ASOCIACIÓN ESPAÑOLA CONTRA EL CÁNCER (AECC)
- Predictive Analytics: identificación de clientes en riesgo de fuga. SAUNIER DUVAL VAILLANT
- The fashion retail market in Spain: image of Inside stores. INSIDE LIWE
- Brand Audit: Strategic brand evaluation and insights for the future. INKOLAN
- Study on the needs and demands of local communities in the fair energy transition process. EDP
- Uses and attitudes toward flights in the new post-pandemic normal. BINTER
- The perception of science and technology in Spain. FECYT, MINISTERIO DE CIENCIA, INNOVACIÓN Y UNIVERSIDADES. GOBIERNO DE ESPAÑA.
- Evaluation of the image and attractiveness of Navarre as a tourist destination. GOBIERNO DE NAVARRA
- Image and satisfaction of energy operators in Spain. TOTAL ENERGIES
- Analysis of the perception and positioning of tourism in the Basque Country. BASQUETOUR
- Go-to-Market study of the new musical Aladdin. STAGE ENTERTAINMENT ESPAÑA
- Study of the socioeconomic impact of the San Fermín festival. AYUNTAMIENTO DE PAMPLONA
- Corporate and institutional image studies. GRUPO EITB
- Analysis of core benchmarks in the hospitality market. MAKRO
- Quality of life and satisfaction with public services with a district-level sample. AYUNTAMIENTO DE MADRID
- Potential for a new show in Barcelona. CIRQUE DU SOLEIL
- Customer quality and satisfaction measurement system. EUSKOTREN
- User satisfaction study with Inserta Empleo. FUNDACIÓN ONCE
- Baseline study on the situation, consumption, and image of gas in homes. NORTEGAS
- Senior consumer barometer in Spain. FUNDACIÓN MAPFRE
- Knowledge and satisfaction study on the Low Emission Zone (LEZ). AYUNTAMIENTO DE BILBAO
- Co-creation study on new security needs. SECURITAS
- Knowledge and quality system of the Bizkaibus market. PROVINCIAL COUNCIL OF BIZKAIA
- Copa Libertadores Brand Score: Analysis of the impact of Mapfre’s sponsorship on 9 international markets. MAPFRE
- Awareness and Evaluation of the Emergency Service 112. COMMUNITY OF MADRID
- Implementation of the Basque Sociometer. BASQUE GOVERNMENT
Team
We are a team of professionals dedicated to understanding our clients, putting ourselves in their shoes, and sharing their concerns and reflections. We come from diverse backgrounds and disciplines, and we like to point out that our team combines highly experienced profiles with younger, more dynamic ones who contribute new ways of understanding and explaining social movements.
We are passionate about research, data, and extracting business recommendations from them.
Fieldwork Director
Maribel Ruiz
Fieldwork Director
Maribel Ruiz
Guarantees and Associations
We are members of various business associations with which we actively collaborate to promote the development of research and data analysis. We also adhere to the highest standards that ensure professionalism and ethical rigor in the performance of our activities.
I+A, Insights + Analytics España
We are members of the leading association for the data research and analysis sector in Spain. Our goals are to promote quality, innovation, and best professional practices, as well as to foster the strategic value of insights for businesses and organizations.
Confederación Empresarial de Bizkaia
We belong to the leading business organization in Bizkaia, focused on promoting innovation, digitalization, and business training, and fostering an environment of growth and collaboration between companies from different sectors.
ESOMAR
In all our projects, we strictly adhere to the technical and ethical standards established in the ICC/ESOMAR International Code of Market, Opinion, Social Research, and Data Analysis.
UNE, Organismo de Normalización en España
We apply the standards defined in the UNE-ISO 20252 Market, Social, and Opinion Research standard to all our projects, including insights and data analytics.
AEPD, Agencia Española de Protección de Datos y CODIM
Ikerfel is registered with the Spanish Data Protection Agency (AEPD) under code number 1942374489 and complies with the guidelines set out in the CODIM (Spanish Data Protection Agency) as a sectoral code of conduct for market, social, and opinion research, which validates it as a self-regulatory framework aligned with the GDPR.
I+A, Insights + Analytics España
We are members of the leading association for the data research and analysis sector in Spain. Our goals are to promote quality, innovation, and best professional practices, as well as to foster the strategic value of insights for businesses and organizations.
Confederación Empresarial de Bizkaia
We belong to the leading business organization in Bizkaia, focused on promoting innovation, digitalization, and business training, and fostering an environment of growth and collaboration between companies from different sectors.
ESOMAR
In all our projects, we strictly adhere to the technical and ethical standards established in the ICC/ESOMAR International Code of Market, Opinion, Social Research, and Data Analysis.
UNE, Organismo de Normalización en España
We apply the standards defined in the UNE-ISO 20252 Market, Social, and Opinion Research standard to all our projects, including insights and data analytics.
AEPD, Agencia Española de Protección de Datos y CODIM
Ikerfel is registered with the Spanish Data Protection Agency (AEPD) under code number 1942374489 and complies with the guidelines set out in the CODIM (Spanish Data Protection Agency) as a sectoral code of conduct for market, social, and opinion research, which validates it as a self-regulatory framework aligned with the GDPR.
Talent
We’re looking for motivated people eager to contribute and grow with us, in a friendly and flexible work environment that we believe in. If you’d like to join our team, please send us your application, indicating your professional profile in the subject line.
We are looking for profiles focused on business development and account management, with skills in client acquisition, maintaining commercial relationships, and developing growth strategies. We value experience in market research, consulting, or advertising, as well as negotiation and communication skills.
If you think you fit this profile, we’d be delighted to meet you.
This profile is aimed at professionals with experience in market research and data analysis. The ability to lead projects, extract strategic insights, and apply advanced research methodologies is required. Client relations, research design, and team supervision are valued.
The profile is aimed at professionals interested in data analysis and market research consulting. A background in areas such as marketing, sociology, psychology, statistics, or economics is required, as well as basic knowledge of research methodologies, analysis tools, and report writing.
If you are motivated by data analysis and research, we want to know more about you.
We are looking for data analysis experts with knowledge of statistics, machine learning, and big data. Proficiency in programming tools and languages such as Python, R, or SQL, experience in data processing and modeling for strategic decision-making, and familiarity with generative AI and natural language processing (NLP) models will be a plus.
We are looking for people with social and communication skills and attention to detail to conduct surveys and interviews for market research. This role involves collecting data in a structured manner, ensuring the quality and reliability of the information obtained.
If you are interested in the world of research and enjoy interacting with people, we would love to meet you.
If you don’t find a profile that matches your experience but are interested in joining our team, please send us your CV. We’re always open to new talent.