Sizing the business and corporate market. - Ikerfel

We scale the telecommunications sector in the business and corporate segment in Spain.

We analyze the relationship between businesses and companies and ICT through continuous tracking to offer a competitive context diagnosis of the multiple products and services that Telefónica offers to the sector and provide key information to optimize the company’s strategy and positioning.

Applied Methodology.

This study is based on a quantitative methodology of continuous field tracking month by month through telephone interviews.

Computer-assisted telephone interviews (Ikerfel CATI Survey System).

This continuous tracking contributes to a better analysis of the ICT sector among different operators and the multitude of technological equipment and uses.

This is a significant challenge for Ikerfel, not only due to the specific characteristics of the study target but also due to its continuous nature and the complexity of the necessary steps to implement. After two years of collaboration, we can say we are very proud of it.