Plan de Investigación sobre el sector hostelería | IKERFEL

We support Calidad Pascual in developing its Restoration and Hospitality Sector Research Plan, identifying opportunities, challenges, and essential categories for its growth.

For several years, we have been working with Pascual on a continuous process of analyzing the hospitality sector, building an increasingly refined and strategic vision that allows us to anticipate trends and identify new opportunities.

Thus, we analyze the hospitality industry in a broad and in-depth manner, helping Pascual understand a strategic sector with very specific and constantly evolving drivers and needs.

Applied Methodology.

Throughout the collaboration process, a multitude of methodologies, both quantitative and qualitative, have been applied.

Telephone interviews (CATI Ikerfel Survey System).
Focus Groups.
Workshop sessions with the client's internal teams.

Methodological scopes.

We continuously analyze the level of satisfaction of independent hospitality industry members with distribution, their needs, the relevance of different categories in their daily operations, and specifically, the purchasing drivers of the “coffee” category, which is of enormous strategic importance in the sector.

To do this, we conduct various types of research, some ongoing and monitoring, while others are more specific and ad hoc.

Results

The objectives outlined in this Research Plan are being The objectives set out in this Research Plan are being achieved completely satisfactorily and with very positive feedback from this manufacturer since all this information from the sector is serving to obtain strategic conclusions of interest to Qualianza, distribution company of Pascual, as for the brands oriented to this channel (trademarks or Pascual Profesional).