Basque industry is accelerating its transition towards sustainability, according to the latest Industrial Ecobarometer 2025 by Ihobe, developed with the participation of Ikerfel in the fieldwork and preliminary report drafting phases. The public company Ihobe, attached to the Department of Industry, Energy Transition and Sustainability of the Basque Government, has recently published the Industrial Ecobarometer […]
We share some key findings from the latest analysis carried out by Ikerfel for Madrid City Council, recently presented by the Deputy Mayor and Municipal Spokesperson, Inmaculada Sanz Otero, highlighting how Madrid residents perceive the evolution of their city and its public services. The results of this study are based on a survey conducted between […]
In recent years, brand listening has established itself as a key tool to understand how consumers and users talk about brands, products and categories. Analysing real conversations has made it possible to detect trends, anticipate risks and enrich market research. Today, however, the way people search for information and make decisions is changing. As consumers, […]
Recently, SPRI published in its section “The Basque Company Blog” an interview with Joseba Ezpeleta and Jesus Oleaga, which delves into Ikerfel’s trajectory and vision, as well as the main challenges and opportunities we face today. In the conversation, they review Ikerfel’s origins —from our foundation in 1985 as a market research institute— and how […]
The return of September marks a decisive moment for companies: the economic year enters its final stretch, and at the same time, strategic lines and horizons to pursue in the next fiscal year begin to be defined. While it may seem distant, it is not so far away. A turning point for clear planning The […]
On June 26, the Minister of Youth and Children, Sira Rego, presented the Report “Youth in Spain 2024: Between Emergency and Resilience,” a study that offers a detailed snapshot of the situation of young people in our country. This report, coordinated by Professor Carles Feixa of Pompeu Fabra University, involved 27 researchers and is based […]
More than 4,500 interviews conducted and the preparation of the final report consolidate Ikerfel’s participation in one of the benchmark studies on science and society in Spain. The Spanish Foundation for Science and Technology (FECYT) has presented the results of the 12th edition of the Survey on the Social Perception of Science and Technology, a […]
On June 12th, we were present at La @ de I+A 2025, a meeting organized by Insights + Analytics Spain, where leading companies in the sector had the opportunity to share how we are applying artificial intelligence to market research and data science. At this 9th edition, the presentations included twelve topics discussed: the potential […]
Bilbao’s Low Emission Zone (LEZ) came into effect on June 15, 2024, with the aim of improving air quality and promoting more sustainable mobility. One year later, this initiative has consolidated its position as a firm commitment to a healthier and more efficient cit Growing Citizen SupportData collected in a recent study conducted by Ikerfel […]
On February 10th, we had the opportunity to participate in the closing ceremony of the “Cuenta con los productos lácteos europeos” campaign, promoted by INLAC, the Interprofessional Dairy Organization, with the support of the European Union. This initiative, over its three years of existence, has achieved 500 million views in Spain and Belgium, consolidating the […]
