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la arroba de la i+a

Ikerfel at La @ de I+A 2025

On June 12th, we were present at La @ de I+A 2025, a meeting organized by Insights + Analytics Spain, where leading companies in the sector had the opportunity to share how we are applying artificial intelligence to market research and data science. At this 9th edition, the presentations included twelve topics discussed: the potential […]

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una calle de Bilbao con poco tráfico

Bilbao: One year of Low Emission Zone, progress and challenges

Bilbao’s Low Emission Zone (LEZ) came into effect on June 15, 2024, with the aim of improving air quality and promoting more sustainable mobility. One year later, this initiative has consolidated its position as a firm commitment to a healthier and more efficient cit Growing Citizen SupportData collected in a recent study conducted by Ikerfel […]

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Publicado el V Barómetro del Consumidor Senior

5th Senior Consumer Barometer Published

We share the recent publication of the 5th Senior Consumer Barometer, a study conducted by Ikerfel for the Fundación MAPFRE‘s Centro de Investigación Ageingnomics that analyzes the habits, attitudes, and concerns of people over 55, a key segment of our society. This increasingly important group in our society is marked by realities and challenges that […]

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