Ikerfel at La @ de I+A 2025

17/06/2025

On June 12th, we were present at La @ de I+A 2025, a meeting organized by Insights + Analytics Spain, where leading companies in the sector had the opportunity to share how we are applying artificial intelligence to market research and data science.

At this 9th edition, the presentations included twelve topics discussed: the potential and responsible use of synthetic data, the advancement of hybrid methodologies supported by AI to enrich data collection and exploitation, the importance of context in information collection, and the incorporation of subjective and qualitative nuances into the results obtained through quantitative techniques.

At Ikerfel, we would like to thank the event organizers, sponsors, and other attendees for making this much-needed forum possible to debate, share ideas, and rethink the role of innovation in our profession.