Ikerfel featured in SPRI’s “The Basque Company Blog”: “Turning Complex Data into Useful Decisions”

21/10/2025

Recently, SPRI published in its section “The Basque Company Blog” an interview with Joseba Ezpeleta and Jesus Oleaga, which delves into Ikerfel’s trajectory and vision, as well as the main challenges and opportunities we face today.

In the conversation, they review Ikerfel’s origins —from our foundation in 1985 as a market research institute— and how we have evolved into a strategic partner for organizations seeking to transform complex information into clear and useful knowledge for their marketing, business, innovation, or technology departments.

The interview also highlights the wide range of methodologies we offer: quantitative and qualitative research, data and big data analysis, UX studies, and mystery shopping, among others. This approach enables us to anticipate trends, understand market changes, and help companies adapt swiftly.

It also discusses how we operate in both the public and private sectors, in Spain and internationally, transferring insights from one area to another to enrich the value we bring to our clients.

Finally, it refers to the integration of advanced technologies, such as artificial intelligence, into our research processes, with the aim of expanding the scope and depth of the analyses we provide, in an environment characterized by fragmented attention and rapid technological change.

We invite you to read the full interview here:
Interview on the SPRI Blog