Ikerfel joins the International Day of Marketing

19/05/2026

On May 27, the International Day of Marketing will be celebrated, an initiative promoted by the European Marketing Confederation (EMC) with the aim of recognizing the value of marketing in organizations and society, while also highlighting the contribution of the professionals who drive its evolution every day.

At Ikerfel, we want to join this international celebration by reaffirming our commitment to a field in which we have been working for decades: researching, analyzing, and understanding people, markets, and brands in order to help organizations make better decisions.

Today, marketing is undergoing a profound transformation. Digitalization, real-time access to data, the constant evolution of consumer habits, and the need to build stronger and more meaningful relationships with customers and citizens have made market knowledge more important than ever. In this context, research and market intelligence become strategic tools for companies.

At Ikerfel, we work precisely at the intersection of data, strategy, and social insight. We support companies and institutions through market research processes, customer studies, positioning analysis, campaign evaluation, consumer trend analysis, and the development of evidence-based strategies.

The choice of May 27 for this celebration is no coincidence. On that day in 1931, Philip Kotler was born in Chicago. Considered the “father of modern marketing,” he is the author of more than 80 publications and one of the most influential figures in the global evolution of marketing.

The EMC emphasizes that marketing not only drives business growth, but also helps transform organizations, connect people, and generate positive social change. At Ikerfel, we strongly identify with this vision.

For this reason, on this International Day of Marketing, we want to recognize the work of all marketing professionals who, from different disciplines, contribute to building closer brands, smarter strategies, and organizations that are more connected to reality.

Because understanding people remains the key to building the future.

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