September, the key month to turn uncertainty into strategic decisions for 2026

12/09/2025

The return of September marks a decisive moment for companies: the economic year enters its final stretch, and at the same time, strategic lines and horizons to pursue in the next fiscal year begin to be defined. While it may seem distant, it is not so far away.

A turning point for clear planning

The start of the last quarter is often accompanied by the need to address key issues. Having up-to-date insights will allow for rigorous responses and avoid reactive decisions, regardless of the sector of activity.

Finance and insurance, where customer trust is being redefined compared to digital competitors. Which financial products and services generate the most trust among hyper-digitalized young segments?
Retail and mass consumption, pressured by inflation, sustainability, and the loyalty of a changing consumer. Which sustainability attributes truly influence purchasing decisions, and which ones go unnoticed?
Public administration, which must design policies and services tailored to more informed and demanding citizens. What expectations do citizens have regarding digital access to public procedures and services?
Automotive, immersed in the transition toward electrification and new mobility models. What barriers do consumers perceive to adopting electric vehicles in the next three years?
Telecommunications, where service convergence and price wars require detailed customer knowledge. What factors are decisive for customer loyalty in a highly competitive environment?
Energy, a sector where sustainability expectations set the agenda and where regulation and technological innovation coexist. How willing are households to invest in energy efficiency or self-consumption?
Media, forced to reinvent their business models in the face of digitalization and new content consumption habits. Which formats (short video, podcasts, newsletters) are best able to attract and retain young audiences?
Mobility, transportation, and logistics, with the challenge of decarbonization, operational efficiency, and adaptation to more resilient supply chains. What do customers value most: fast delivery, real-time traceability, or lower costs?
Culture, an area where access patterns are changing (digital vs. in-person) and where new audiences with different expectations are emerging. How does digitalization influence attendance at in-person cultural events?
The industrial and home equipment sector, marked by technological innovation, automation, and the growing demand for sustainable solutions. How important are energy efficiency and durability criteria when purchasing household appliances and equipment?
The public sector and administration, where the pressure to improve efficiency and transparency demands a deep understanding of citizen needs. Which citizen participation mechanisms generate greater trust in public decision-making?

In this context, market research, analytics, and data intelligence offer security for decision-making in environments of uncertainty and constant change.

At Ikerfel, we’ve spent decades helping organizations across diverse sectors transform doubts into certainties and data into strategic decisions. If your company is in the midst of defining its objectives, if you have a project in mind, or even just a hint of concern, we’re here to support you. Contact us and let’s explore together how research can give you the clarity you need to move forward with confidence.

September is not just a month of transition: it is the moment where the journey to 2026 truly begins.