From data to strategy: we drive smart decisions

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Solutions that boost your growth

Soluciones

We go beyond data analysis, interpreting trends, opinions, and emotions for more effective decision-making.

We help marketing, business, quality, innovation, and technology departments solve their challenges and address key issues, providing them with competitive intelligence through the integration of data analytics, technology, and experience.

We transform complex data into strategic decisions, enabling companies to act with greater insight through in-depth and rigorous analysis.

We use advanced analytics and artificial intelligence tools to help companies quickly adapt to market changes. We drive continuous improvement and agile, informed decision-making.

We study their behavior and perceptions toward brands, using descriptive and predictive models that allow us to deeply understand them and strengthen their loyalty and connection with brands.

We analyze internal and external customer experiences and offer key recommendations to foster satisfaction, engagement, and innovation within organizations.

With our solutions, companies not only understand their current situation, but also position themselves to anticipate trends and make strategic decisions that will help them shape their future.

We generate and collect data and insights that we turn into knowledge through analysis, allowing our clients to anticipate market trends.

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Through rigorous analysis, we generate and process data to turn it into valuable insights that allow us to anticipate market trends. We not only provide information, but also translate it into concrete actions that optimize performance and maximize the potential of each organization.

  • Brand Image and Positioning
  • Consumer Habits and Attitudes. U&A Studies
  • Customer Satisfaction: The Voice of the Customer
  • Customer Experience and Recommendation (NPS)
  • Churn Prediction and Customer Retention Strategies
  • Loyalty and Retention Studies
  • Advertising Pretest and Posttest
  • Concept and Product Testing
  • Brand Tracking and Communication
  • Data Analytics
  • Pricing Intelligence: Price Evaluation and Sensitivity
  • Commercial and Marketing Roadmap: Development of Arguments and Best Practice Guides
  • Digital & Social Listening
  • Market Segmentation and Clustering
  • Evaluation of Strategies and Public Policies
  • Social and Economic Impact Studies
  • Organizational Climate and Culture Analysis
  • Point-of-Sale Audits Retail Audit
  • Road-to-Market Analysis
  • Commercial Feasibility Studies for New Projects
  • Customer Journey
  • Market Trend and Future Analysis
  • Detection of Purchase Drivers and Motivators
  • Customer Characterization: Archetypes and Buyer Personas
  • Customer Emotional Analysis with Neuromarketing Techniques
  • UX/CX Usability Testing
  • Innovation and Development Studies
  • Corporate Research Audits
  • Co-creation and Co-innovation Studies
  • Competitive Surveillance and Market Benchmarking
  • Social Observatories and Barometers
  • Organizational Studies and Psychosocial Risks
  • Brand Image and Positioning
  • Consumer Habits and Attitudes. U&A Studies
  • Customer Satisfaction: The Voice of the Customer
  • Customer Experience and Recommendation (NPS)
  • Churn Prediction and Customer Retention Strategies
  • Loyalty and Retention Studies
  • Advertising Pretest and Posttest
  • Concept and Product Testing
  • Brand Tracking and Communication
  • Data Analytics
  • Pricing Intelligence: Price Evaluation and Sensitivity
  • Commercial and Marketing Roadmap: Development of Arguments and Best Practice Guides
  • Digital & Social Listening
  • Market Segmentation and Clustering
  • Evaluation of Strategies and Public Policies
  • Social and Economic Impact Studies
  • Organizational Climate and Culture Analysis
  • Point-of-Sale Audits Retail Audit
  • Road-to-Market Analysis
  • Commercial Feasibility Studies for New Projects
  • Customer Journey
  • Market Trend and Future Analysis
  • Detection of Purchase Drivers and Motivators
  • Customer Characterization: Archetypes and Buyer Personas
  • Customer Emotional Analysis with Neuromarketing Techniques
  • UX/CX Usability Testing
  • Innovation and Development Studies
  • Corporate Research Audits
  • Co-creation and Co-innovation Studies
  • Competitive Surveillance and Market Benchmarking
  • Social Observatories and Barometers
  • Organizational Studies and Psychosocial Risks

Through advanced data analysis and processing methodologies, at Ikerfel we help companies and governments identify opportunities, minimize risks, and optimize their performance. We combine qualitative and quantitative research with the latest technologies to offer accurate and comprehensive solutions. We don’t just collect information; we contextualize it and transform it into a strategic resource, providing clear and actionable insights that drive growth and innovation.

  • Quantitative Research

    • In-person CAPI interviews, CATI telephone interviews, and online CAWI interviews
    • Social media, WhatsApp, and chatbot surveys
    • Consumer panels
    • Longitudinal tracking studies
    • Multi-client studies
    • Trend analysis and market segmentation
    • Conjoint analysis and advanced multivariate techniques
    • Election estimates

  • Qualitative research  

    • In-depth interviews (in-person and online)
    • In-person focus groups and online discussion groups
    • Ethnographic interviews and remote participation
    • Neuromarketing and neuroscientific techniques (EEG, eye tracking, GSR, facial coding)
    • Experience maps (Customer Journey Mapping)

  • Data Analysis and Big Data

    • Data mining and predictive analytics
    • Descriptive and predictive models
    • Real-time data analysis
    • Digital & Social Media Listening and sentiment analysis
    • Geospatial analysis and geolocation

  • User Experience Research (UX Research)

    • Measuring customer and employee satisfaction Users
    • Usability Testing
    • Interaction Research and Product Design
    • Heat Mapping and A/B Testing

  • Quality Assessment and Mystery Shopping

    • Customer Experience Audit (Mystery Shopper/User)
    • Quality Assessment

  • Secondary Research (Desk Research)

    • Competitive Analysis and Benchmarking
    • Industry Trend Analysis
    • Research Audit

  • Strategic Consulting

    • Development of Data-Driven Marketing Strategies
    • Customer and Staff Experience Optimization
    • Innovation and Digital Transformation Consulting
    • Corporate Reputation and Branding
    • Product and Service Innovation and Development
    • Shopping and Point-of-Sale Experience
    • Political and Social Trends and Opinion
  • In-person CAPI interviews, CATI telephone interviews, and online CAWI interviews
  • Social media, WhatsApp, and chatbot surveys
  • Consumer panels
  • Longitudinal tracking studies
  • Multi-client studies
  • Trend analysis and market segmentation
  • Conjoint analysis and advanced multivariate techniques
  • Election estimates
  • In-depth interviews (in-person and online)
  • In-person focus groups and online discussion groups
  • Ethnographic interviews and remote participation
  • Neuromarketing and neuroscientific techniques (EEG, eye tracking, GSR, facial coding)
  • Experience maps (Customer Journey Mapping)
  • Data mining and predictive analytics
  • Descriptive and predictive models
  • Real-time data analysis
  • Digital & Social Media Listening and sentiment analysis
  • Geospatial analysis and geolocation
  • Measuring customer and employee satisfaction Users
  • Usability Testing
  • Interaction Research and Product Design
  • Heat Mapping and A/B Testing
  • Customer Experience Audit (Mystery Shopper/User)
  • Quality Assessment
  • Competitive Analysis and Benchmarking
  • Industry Trend Analysis
  • Research Audit
  • Development of Data-Driven Marketing Strategies
  • Customer and Staff Experience Optimization
  • Innovation and Digital Transformation Consulting
  • Corporate Reputation and Branding
  • Product and Service Innovation and Development
  • Shopping and Point-of-Sale Experience
  • Political and Social Trends and Opinion

If you have a project in mind and think we can help, we'd love to meet you.